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Over the years, we’ve grown to meet the needs of our clients around the world, allowed us to become the international business we are today. Now, we sell to fellow fine food purveyors all around the world, from Europe to America.

Back in the 1970s, our family got into the specialty foods business through our love of quality, fresh ingredients. After connecting with exporters for the Pakistan and Afghanistan origin pine nut, we knew we had to share these fine pine nuts with everyone.

In 2013, he found himself in Dubai and saw yet another opportunity to share his family’s love for everything from almonds to walnuts with others.

Today, Maxons is run by Muzammil as he continues to share in his family legacy. Like his family member before him, he is a man of relationships. With his proficiency in English, Urdu and Arabic, he’s able to communicate with producers and farmers alike to get the best deals for our clients. Now, our brand is well-trusted throughout the middle east and beyond.

After learning from his parents, he took the family business to new heights, but kept their same charm and expert customer service.

We couldn’t have made it to where we are today without our dedicated and loyal customers.

We are excited to share our love of food across borders, cultures and seas

Muzammil Akhtar



To cultivate relationships through our love of freshly sourced bulk specialty foods locally and globally by working with everyone from small farmers to full-fledged producers.


To create a well-balanced trade ecosystem from our suppliers’ farms to the well-stocked shelves of our clients, both efficiently and affordably.




We are well-connected wholesalers in Dubai who work with everyone from small, family-run businesses to large-scale corporate buyers seeking access to the world’s finest foods. Our multicultural roots help us connect genuinely with our clients and suppliers around the world.

Relationships Come First

The best deals aren’t found in your backyard; we’ve scoured the globe to get the best quality foods at the best price. When we save, you save too.

Globally Inspired

With humble beginnings in the 1970s, our family business has branched into a multi-national operation, spanning from Pakistan to Dubai, and even the UK. Our success is centered around trust with our clients.

Built Around Trust

We are fully entrenched in the local markets where we source our products. After all, how can you sell a product if you don’t know how it tastes? We maintain robust relationships with farmers and producers to ensure consistency and quality.

Local Focus

What started out as a family business in the 1970s lead to an international specialty foods’ wholesaling business that sells to clients across the globe. Now, we source top-quality products for your business to impress your customers, build a reputable brand, and stay profitable.

From Our Family to Yours

Sourcing isn’t an easy task— markets can change rapidly. By understanding how the global agricultural market works, we’re able to make strategic moves that keep your shelves stocked even at unpredictable times.


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